Our Strategy

Our five year strategy

Our Purpose

  • A provider of high quality healthcare to our local population
  • The centre for complex and specialist medicine for Norfolk and East Anglia
  • A recognised centre for excellence in research, education and innovation
  • A leader in helping redesign our health and care system to better align it to the needs of our population

Our Challenges

  • Providing for the changing needs of our population
  • Seeing more patients with long-term conditions with multiple needs and more complex arrangements around their discharge from hospital
  • The need to innovate to provide new specialist treatments and procedures
  • A difficult financial climate.
  • Challenges in recruiting some staff

Our Five Year Objectives

Goal 1 – To be a provider of high quality health and care services to our local population

  • Develop our physical capacity
  • Develop our digital capacity
  • Develop services at Cromer Hospital
  • Reduce unnecessary variation and adopt best practice
  • Implement a 24/7 acute hospital service

Goal 2 – To be the centre for complex and specialist medicine for Norfolk and the Anglia region

  • Strengthen our specialist services
  • Become recognised as a centre of excellence for cancer, neurosciences and heart attack services
  • Invest in facilities and staff to ensure we are able to build our range of specialist services e.g. ITU and diagnostic services

Goal 3 – To be a centre of excellence for research, education and staff development

  • Promote a stronger research culture
  • Develop new models of education and work based learning
  • Use values and behaviours to invest in leadership
  • Invest in the well being of our staff and develop innovative recruitment plans
  • Play a leading role in the Quadram Institute
  • Build links across the East of England to promote the life science industry e.g. clinical trials, large-scale data analysis and evaluation of medical devices

Goal 4 – To be a leader in the redesign and delivery of health and social care services in Norfolk

  • Collaborate with our acute hospital partners in Norfolk
  • Work with the Norfolk and Waveney STP to help ensure our financial well being
  • Work with primary, community and social care to improve how we look after our older patients and those with long-term conditions
  • Work with our partners to reduce demand for emergency admission and the time spent in hospital