Intu Chapelfield to help raise the awareness of breastmilk to shoppers

As part of National Breastfeeding Awareness month the infant feeding coordinators and midwives from the Norfolk and Norwich University Hospital (NNUH) will be on hand to answer questions from shoppers at intu Chapelfield as well as provide them with information on the importance of breast feeding.

The NNUH co-ordinators will be located on the Upper Ground opposite the Sunglass Hut at intu Chapelfield on 18th and 19th June 2013.

Katie Philips, and Luisa Lyons, Infant Feeding Co-ordinators at the NNUH said “It is always great to get out of the hospital setting and talk to mums, dads and grandparents about our moves forward. We hope that Norwich and the whole county will embrace the idea that breastfeeding could change the health outcomes of our youngsters within a generation. Many major public health concerns, such as obesity, childhood diabetes, breast and ovarian cancers and food intolerances would be improved if mums are supported to breastfeed exclusively for longer. We do however always support the right of all mothers to make informed decisions and will support them however they choose to feed their baby. We want feeding to be a rewarding and positive experience for all mothers and babies.”

Along with advice on healthy infant feeding there will be information showcasing the NNUH’s progress towards becoming a Baby Friendly Hospital. There will be some information about the availability and use of Donor Breastmilk too.

Intu Chapelfield’s general manager Davina Tanner said: “Intu Chapelfield is very pleased to host this new breastfeeding advice and awareness event, to continue our partnership with the hospital, and to support families with babies and mothers-to-be. Having these events in the Centre makes them really accessible to everyone, and we really hope our shoppers will pop along and chat to the nurses to find out more.”

The event is part of a partnership that has been forged between intu Chapelfield and the Norfolk and Norwich University Hospital to bring health information and advice to local people.