The Norfolk and Norwich University Hospital’s Communications Team has won not one, but two golds from the Chartered Institute of Public Relations (CIPR). The team were one of the biggest winners on the night scooping two awards.
The hospital team won the category for best use of social media in the regional CIPR awards for its #iCare communications campaign for Dementia. The campaign focussed on promoting understanding and awareness of dementia, and sharing information about NNUH’s dementia services for its patients, their carers and families, as part of the national Dementia Awareness Week in May.
The campaign supported a lecture for the public about dementia, an advice stand for shoppers at intu Chapelfield, events and information for hospital staff and a knitting appeal for the public to knit sensory bands for patients in the hospital with dementia.
Team member Emma Jones won Gold in the Outstanding Young Communicator category for her contribution to the communications industry.
Fiona Devine, Director of Communications at NNUH, said: “The team is delighted to have won two golds in the CIPR awards. These awards were established to be a celebration of exceptional talent and a reflection of public relations best practice and we are honoured to be a part of that.
“We are very pleased that our dementia campaign and Emma’s work have been recognised by the CIPR and we are very proud to have won two golds in these Awards.”
The NNUH Communications team is comprised of Janice Bradfield, Carolyn Bramble, Fiona Devine and Emma Jones.